Common Sense Investments was formed on 7/2/02. We offer 2 separate newsletter approaches.
#1 Our original newsletter The Common Sense Investment Newsletter was started on 7/2/02. We decided with the explosion in the late 1990s of internet stock trading that the individual investor now had access to the markets at a cost structure that they never had before. The one item lacking in this investment transition was Investment Information and Knowledge. With the world markets crippled by the tragic events of 9-11-01 individual investors were left scratching their heads wondering what to do. The Common Sense Investment Newsletter was created to help the Individual Investor navigate through these turbulent times.
#2 Our second newsletter that was launched on 12/31/08 The Aggressive Educated Risk Taker was created due to the chaos of the world markets in 2008. In 2006 and 2007 we accurately predicted the events of 2008 that led to the market destruction but did not predict to the degree to which the markets would be destroyed. We decided to put together an additional newsletter that is much more geared to trading in this current environment.
The contrasts between the 2 newsletters are detailed on their page links.
We at Common Sense Investments recognize that for the individual investor that we are in some real turbulent times. The individual investor is getting bombarded with investment ideas and opinions all the time. How is an individual investor supposed to decipher this information and then act on his or her decisions? It is not easy...and we here at Common Sense Investments try to lay things out in a very simple way for you to understand.
The first task that an individual investor must do in order to put an investment plan together is to decide on their asset allocation. In order to decide on their Asset Allocation it is critical to first determine your risk level regarding the markets and your core investment options. Once you have decided on your Asset Allocation...then you can start to put together the pieces of your investment portfolio. At Common Sense Investments we try to spell things out in simple but highly intelligent terms. We don't claim to have all the answers regarding the stock market...but we strive to provide the best research in a way that the individual investor can understand and interpret and hopefully act in a way that they can put together the missing pieces in their long term asset allocation/portfolio plan.
